Hoover Capital:

Hoover Capital, L.L.C. is a Registered Investment Advisory firm located in Issaquah, Washington. We specialize in prudent wealth management through investments in the financial markets. Founded by Shane Hoover in January 2004, Hoover Capital was formed as a fee-based advisor, providing sound and dynamic money management strategies to clients, with a level of service that is second to none.

Shane Hoover’s vision was to create an investment management firm that could truly act in the best interest of the client, through any and all market conditions. Prior to the advent and proliferation of exchange-traded funds (ETF’s), it was very difficult at most firms to achieve true diversification. The “standard” diversification models primarily consisted of U.S. stocks, bonds, and international exposure through mutual funds.

Shane felt that clients should be offered more. Noticeably absent from the investment mix in the early 2000’s were investment alternatives in foreign currencies, precious metals, and international investments outside of mutual funds, among others. While it was possible to gain exposure in these assets (primarily through mutual funds or individual companies with earnings related to those areas), direct exposure was limited, if not altogether absent. Furthermore, a lack of transparency from the money manager, limited choices, and often relatively high fees made direct investments in these assets difficult for the average investor.

As early as 2002, Shane began sowing the seeds to step outside of the traditional money management model provided and encouraged by most Wall Street firms. His research and conviction pointed to a new investment landscape on the horizon, whereby clients may better benefit by having investment options which included, but were not limited to, those investments offered through traditional brokerage firms.

As a result, Hoover Capital was born, with the distinct advantage of the ability to choose from all publicly available securities. Clients were no longer limited to those assets offered only by the firm that held their account or securities traded on the stock exchange. Admittedly, these are enough investment options for almost all people, almost all of the time. However, as the global financial markets are dynamic and ever changing, Hoover Capital has the structure and flexibility to offer even more. 

If you are looking for a firm that can provide investment flexibility in all market environments, with an advisor that has been well ahead of the curve in the current economic cycle, we encourage you to contact Hoover Capital. We strive to provide well-researched advice, money management unique to your individual situation, and exceptional service, all for fees that are usually less than most investors are currently paying.
The Advantage of an Independent RIA

Hoover Capital, L.L.C. is an independent Registered Investment Advisor (RIA). Shane Hoover is the Registered Representative and Investment Advisor for Hoover Capital. Unlike most traditional Wall Street brokerage firms, who are usually both an RIA and a broker/dealer, Hoover Capital acts only as an RIA, and is not also a broker/dealer.

The distinction lies in the fact that Hoover Capital obtains fees solely from investment advice. We do not house or otherwise act as the custodian for any assets of our clients. Specifically, all of Hoover Capital's client assets are segregated in the client's own name and held in their own account at the most appropriate outside financial institution or brokerage firm. This helps protect the client's assets, as the client still maintains all the security and safeguards of the custodial firm where their account is held. The only difference to the client is that the client has hired Hoover Capital as their advisor, and has not hired an advisor at the same firm or broker/dealer where the account is held.

Once the proper paperwork and contract agreements are signed, the client would otherwise see little difference between the two. Shane Hoover and Hoover Capital now act as the client’s contact and advisor, and Hoover Capital can facilitate transactions on behalf of the client at the custodial firm(s) where the account(s) is held. Of course, should the client choose, they are still free to facilitate their own transactions, withdrawals, etc. 

A traditional full service Wall Street brokerage firm or financial institution usually has an advisor for the client that facilitates transactions on their behalf only at their affiliated company. Conversely, Hoover Capital is not affiliated with any custodial firm or broker/dealer. Shane Hoover and Hoover Capital acts solely as the client’s advisor, and facilitates transactions on behalf of the client at whichever financial institution is most appropriate for the client (where the account is then held).

This provides Hoover Capital with the distinct advantage of being able to utilize any financial institution or brokerage firm that is in the best interest of the client (usually the least expensive option available or the financial institution that offers a unique investment suitable to the client). In the rare event that it benefits the client to have accounts held at more than one custodial firm (perhaps one is less expensive but the other offers a unique investment product), the client would then have statements generated from each custodial firm, rather than one consolidated statement. In our opinion, potentially having statements generated from more than one custodial institution is a small price to pay for the flexibility of having the choice to utilize any or all custodial firms that would be in the client's best interest.

In either scenario, clients who wish to utilize an investment advisor can choose any advisor they feel is most suitable for their needs. However, advisors that are only affiliated with a specific brokerage firm or financial institution are often unable to provide the lowest cost alternative, or access to investments in some unique securities only available outside of their affiliated company. These are not drawbacks to an independent RIA like Hoover Capital. In those times when the added flexibility is beneficial, there is a distinct advantage to having an advisor at an independent RIA.

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Shane Hoover:

After graduating from the University of Washington in 1995 with a degree in Economics, Shane Hoover began working in the financial services industry with John Hancock Mutual Life Insurance Company. Although Shane still maintains his Life, Disability, and Long-Term Care insurances licenses, he quickly learned that his real interest resides in money management through the financial markets.

By early 1997, Shane began working as a stockbroker for Dain Bosworth, the largest regional brokerage firm in the United States. Dain eventually became RBC Dain Rauscher, but by mid- 2002, Shane's research was pointing towards an entirely different outlook in the years ahead than the forecast provided by his firm and most other Wall Street pundits.  With limited alternative investment opportunities to protect and grow client wealth at that time, Shane began to look at other options that might better benefit his clients. By the end of 2003, the timing was right for Shane to begin his own firm.

In January 2004, Hoover Capital was born, giving Shane the added flexibility to manage and diversify client wealth through any means publicly available that suited and was in the best interest of the client. His vision and creation of Hoover Capital helped provide his clients with the option, and earlier access than was otherwise available to the average investor, into direct markets like foreign currencies and precious metals. This flexibility was the foundation of growth for Shane's clients and Hoover Capital.

In addition to helping his clients navigate the global financial markets and studying financial market history, Shane also enjoys spending time with his family and friends. He enjoys a variety of hobbies when time permits, including softball, golf, poker, skiing, and off-road driving in his Jeep. He can be seen at virtually every Husky football game with new and long-time friends, including many of his Brothers from Delta Upsilon International Fraternity.